Anyone who’s met me knows I’m a huge fan of golf. When not working, I take every opportunity to hit the links. Golfers understand that the game is very strategic: Complete the course while using the fewest number of swings possible. That’s why every time you pick up a club it pays to think ahead, to plan your shot – getting as close to the hole as possible with each strategic hit.
The more I play, the more similarities I can draw between golf and my business. When you think about it, golf and content management really leverage the same strategy. Golf focuses on reaching the 18th hole with minimal swings, while content management is geared towards finding, managing and leveraging critical information with the fewest steps possible. And to be successful, it’s all about aligning with the right technology to act as a caddy that suggests the right shot. Continue reading